„But isn´t it all rubbish?!“.While it is true that the Internet saw cuts in advertising spend during the .com crash of 2001, it was the failure to provide advertising targeted to end users that was a major cause of the disillusionment with advertising on the Internet.UKClimbing provides advertising space only on the UK´s top climbing and mountaineering sites, some of which have been running since 1995 and have a proven brand loyality amongst their users. These include Rock+Run, ROCKFAX, Jagged Globe and Adventureworks, as well as UKClimbing itself. With an estimated 53,400 distinct climbers and mountaineers,using the sites per month, the readership is considerably greater than most specialist climbing and outdoor magazines. To find out more, go to http://ads.ukclimbing.com/