Online adventure shop 9feet.com is has added itself to the range of outdoor goods it sells through its website. The offer comes after the company´s investors, William Baird decided to pull out of its eCommerce operation, forcing 9feet to either find additional finance or ownership. With the all too present downturn in the investment climate, the most attractive outcome will be a sale of the company within the outdoor industry. Ironically, the fortunes of the company have been upbeat over the last six months, earning around £230,000 last July alone, and the company has sufficient reserves of cash to continue trading for a year. 9feet is reassuring customers that their orders are entirely safe, and that the site shall continue to operate into September at least. Also, unlike dotcom crashes like Boo, the 9feet has not run out of money, and its suppliers will be paid fully
